Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.
Why couldn’t IFB have instead held up Stylish Curves as a perfect example of someone putting in the hard work and providing useful content? In their diatribe on why bloggers who don’t fit the classic “thin, white, pretty” mold don’t get the attention they deserve, they overlooked a golden opportunity to spotlight those who are in fact breaking said mold.
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She's a global star, as popular in Europe as she is in the U.S. What's more, links from her site drive traffic and conversions, cheap moncler jackets according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist for 2015's LVMH Prize. Oh, and she graced the cover of Lucky magazine's February issue along with fellow bloggers Nicole Warne and Zanita Whittington.
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